The Role of Artificial Intelligence in Marketing Automation

Marketer’s role: To develop and execute strategies that help businesses grow and promote goods and services.

And now, when AI has become the best friend of many professionals, the possibilities are endless for marketers.

Marketing automation is a software/technology that handles routine marketing tasks without the need for human action. These departments use this software to automate repetitive tasks such as social media posting, email marketing, and even to run campaigns.

Thus, using AI in marketing and developing strategies can benefit marketers and brands. So, in this blog, we will discuss the role of AI in marketing automation and how it’s changing the game for marketers.

What is Artificial Intelligence (AI)?

Artificial Intelligence is a digital technology that helps you generate, ask, and perform other tasks, like speech recognition and image processing.

Moreover, according to SurveyMonkey, 93% of marketers use AI to generate content faster, 81% to uncover insights, and 90% for faster decision-making. 

As a result, AI performs tasks that are often done by computer that often requires humans to give them a prompt.

Role of Marketers in AI Marketing Automation

As AI tech has become an integral part of our lives, marketers can also integrate AI to fulfill their tasks. 

They can make strategies, execute them, and help in generating revenues for their company by promoting their goods.

With AI automation, marketers can:

• Understanding AI tech and how it can be applied in their work.
• Ability to understand and learn new updates.
• Marketers can use AI-generated data to refine their campaigns and deliver the best content.

Benefits of AI in Marketing Automation

So, what’s in it for you? Why should marketers care about AI-powered automation?

Here’s why:

1. Saves Time

Repetitive tasks like sending emails, posting on social media, or analyzing data can be automated. So, you can spend time on your most prioritized or creative thinking tasks. Hence, it’s a great source to save time and work efficiently.

2. Personalization at Scale

In 2025, marketing is all about creating customized content and understanding the audience. So, can AI really do that?

The answer is yes, it studies user behavior and makes custom content for each customer. 

Hence, from writing emails to creating social media. Designing content to advertise the brand, all of these tasks can be personalized in no time! 

3. Better Decision-Making

Do you ever feel blank while making strategies or working on a task? Well, we all feel such situations at work. But AI has made things so much easier now.

With real-time analytics and insights, it aids marketers in making faster and smarter choices. So, no more late sittings at the office or face rejection from your clients!

4. Higher ROI (Return on Investment)

Smarter targeting means fewer wasted ads and more conversions. Trust me, your marketing budget will thank you.

5. 24/7 Performance

AI doesn’t sleep.

At 3 AM, you got a reminder from your client saying, “Hey, as discussed earlier, you’ll be sending the strategies in the morning, right? And here you are, juggling work on the task with managing your time. 

So, here comes AI that keeps working while you’re off the clock—optimizing campaigns and monitoring performance around the clock.
 

Important point:

AI is making waves in almost every other industry. From marketing to finance, book publishing to social media, professionals of all niches make the most of it in their work. Hence, be it the book publishers in Sharjah or a marketer like you and I, working with AI benefits all of us. 

Contributions of AI to Marketing Analytics

Let’s talk numbers.

Marketing analytics used to mean hours of digging through spreadsheets. Now, AI does the heavy lifting.

It helps:

Predictive Analysis

Marketers can input previous data into AI systems to get predictive analysis. In addition, it helps to make better strategies for the business.

Campaign Analysis

AI helps marketers to share the results and progress of an ongoing campaign. Therefore, by getting regular updates and reports, it becomes easier for a marketer to make changes in the plan.

Sentiment Analysis

AI can analyze social media and other platforms to understand the sentiments of the users and identify their issues. 

Examples of AI Applications in Marketing Automation

Want real-world examples? Here are a few ways AI is making waves:

1. Chatbots: These AI-powered assistants handle customer queries 24/7, saving time and improving support.
2. Email Campaigns: AI suggests the best time to send emails and what subject lines will get the most clicks.
3. Content Creation: Yes, AI can help write blogs, captions, and product descriptions, giving your content team a helping hand.

Tips To Use Marketing Automation Efficiently

Ready to use AI but don’t know where to start? Here are some friendly tips:

Define Your Goals and KPIs:

It’s important to implement any automation that clearly defines what you want to achieve. Also, one must set SMART (specific, measurable, achievable, relevant, and time-bound) goals.

Segment your Audience

Another important tip is to segment your audience. For that, you must create customer personas based on their demographics, behavior, and other relevant factors.

Conduct A/B Testing

A/B testing is a valuable tool to use in automated campaigns. In addition, it can test different subject lines, landing pages, and email content to see what works best for the audience. 

Moreover, if you are looking for AI-powered tools that fit your budget and needs. Examples: HubSpot, Mailchimp, Jasper, and Hootsuite.

Important stats:

According to a study by SiriusDecisions, in 2019, more than 75% of the US companies used at least one marketing automation tool (Source Researchgate). 

Keep It Human

Every brand has its own voice, and it’s important not to lose that. So, use AI to help you talk better, not like a robot.

For that, you can always seek help from a ghostwriting service or an expert of this industry who knows it all and can provide top-quality assistance while also keeping it ‘human’ for you. 

Final Words

AI in marketing automation isn’t just a trend—it’s a game-changer. In addition, it empowers marketers to be more creative and more connected to their audience.

Think of it this way: AI is the engine, but you’re still the driver. It’s your strategy, your voice, and your creativity that make the magic happen.

So, embrace the tech, explore the tools, and let AI take your marketing to the next level. The future is now—and it’s automated!